marketing

Is Mobile Marketing Right for Reaching Your Customers?

Posted by Jack Garson on April 18, 2011

With 173 billion text messages sent each month in the U.S., many B2C businesses are looking closely at reaching out to customers by texting.

A recent Miami Herald article by Tasha Cunningham sheds light on the profit potential of this emerging phenomenon in an interview with Marcos Menendez, co-founder and CEO of mobile marketing company Momares.

In a nutshell: Mobile marketing allows companies to send short text and multi-media messages to customers who subscribe to their texting program.

marketing, mobile marketing, small business, text messaging, texting
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Q&A with Jack Garson (Part 1)

Posted by Jack Garson on January 21, 2010

By now you're thinking a lot about your business...how to start it, how to grow it, and eventually how to sell it. More importantly you're probably wondering who this Jack Garson guy is and why I should read his book. I put together this two-part Q&A to answer your questions.

bank, book value, builder, building a business, business, business model, business owner, business plan, capital, comparable value, debt, economic downturn, economy, entity, entrepreneur, finance, financial reports, How to Build a Business and Sell It for Millions, investment, Jack Garson, loan, marketing, money, personal liability, profit, profitability, recession, risk management, selling a business, success, venture capital
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