startup business

What's in a Name?

Posted by Jack Garson on August 18, 2011

Names are important. Think about it—having a name helps to define you as a human being. You may not realize it, but in the business world, the name of your company is just as significant. In fact, there’s proof that the name of your new business can make or break its success.

Consider the example of Minnesota Mining and Manufacturing Co.: a name that is robotic, dull, long—and forgettable. In 1902, the founders renamed the company “3M”—short and simple, but memorable. Today, the “3M” trademark is recognizable on Post-It notes, Scotch tape, and band-aids.

entrepreneurship, Naming your business, small business, startup business
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Don't Suffer Through the Stress

Posted by Jack Garson on August 5, 2011

Stress is a part of life. If you’re running a business, you’re no stranger to daily pressure. But business experts are urging you not to keep confronting it head on.

According to the American Express OPEN Small Business Monitor, only 46 percent of U.S. business owners plan to take a vacation this summer—down from a high of 67 percent in 2006. Hectic work schedules and a lack of affordability are the top reasons behind this significant decrease. 

entrepreneurship, startup business, Stress, vacation
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